Mr. Parag Parikh, Founder Chairman, was considered as one of India's foremost exponents of the precept and practice of "Behavioral Finance".

The videos contained herein are those of lectures given by him at a Management Institute as part of India's first elective course on Behavioral Finance. While they are primarily meant for students, we believe that they are equally pertinent to a wider audience.

• Success and Failure
• Introduction to Behavioral Finance
• Behavioral Finance Solutions
• Why is investing confusing
• Mental Accounting