Behavioral Finance is the study of how people in general and investors in particular make common errors in their financial decision making due to their emotions. It is the study of psychology and finance. This is the common sense approach to investing!
Introduction to Behavioral Finance: Part II
This lecture talks about the emotions of Greed and Fear and the importance of making decisions in times of uncertainty. Introduction to the Prospect Theory which forms the backbone of Behavioral finance.
Introduction to Behavioral Finance: Part III
Prospect Theory continues and a few real life examples.
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